FOR NO GOOD REASON
Imagine a world where a close reminisce of the past is always present and days are filled with the better things in life like motorcycles, music, good food, strong drinks and whatever you can think of. That’s Roeg, the for no good reason, good life company. You can count on us to supply the right stuff that complements your style.
This is the vision created for Roeg, a clothing brand aimed at young motorcyclists I work as their product/fashion designer. The brand was developed by Motorcycle Storehouse for their dealers to enhance the market with price correct products suited for everyday use as well as motorcycle and outdoor. Roeg in the eastern and northern Dutch dialect literally translated means Rough. The target set by Roeg was a fashion brand with production distribution of unique ECE approved helmet accompanied by product that would add value to motorcyclists. No nonsense product with functional features in a design that is both every day and motorcycle function wearable. The logo for Roeg was set as simple corporate logo to give freedom of direction regarding trends in fashion and shifts in consumer groups.
As the lead designer for ROEG I was responsible for: fashion design, helmet design, concepts, branding, styling, graphics, functional fitment, supplier contact, marketing and social media graphics to name some of the daily tasks and responsibility.
